It attempts to explain why today's boomer children - today's dominant voting bloc and who make up most of today's most wealthy and powerful people, are so conflicted over the sixth extinction and dire climate change.
Naturally, it puts the entire blame for their conflicted nature on a conflict their moms and dads had years earlier, just after WWII ended.
NEWSEUM and USA TODAY WEEKEND pointed the way
The book took its shape when I learned the fascinating gender-oriented results of an end of century mass poll of Americans on the most important news stories of the 20th century, as conducted by USA TODAY Weekend and the Newseum in 1999.
Men - as poll responders, as panels of historians and as panels of journalists - all thought wartime Manhattan's Atomic Bomb Project was clearly the biggest story.
But the women poll responders thought decidedly differently : seeing wartime Manhattan's Natural Penicillin Project as the biggest story of the century.
Now it is well known that most writers of books are men but that most readers of books are women.
Naturally, I saw a big disconnect here in the amount of published book space devoted to the wartime drama of The Bomb versus the drama of Wartime Penicillin and quietly resolved to fix it ....